The Little Sazerac

A Taste of The South

The Little Sazerac is a small cocktail-bar companion to the ‘Orleans’ venue in Auckland, serving up classic American cocktails with a modern twist. The brand identity for this little bar was inspired by the offbeat laneways of New Orleans, capturing elements of the hand-painted signage and neon lights prevalent in the city's French Quarter.

hand-drawn wordmark logo for The Little Sazerac bar
Laneway with neon signage inspired by New Orleans French Quarter
Liquor neon sign illuminating a moody cocktail bar interior
The Little Sazerac exterior neon signage
menu resting atop a cocktail bar counter
The little Sazerac handpainted signage behind the bar where a bartender is preparing classic American cocktails
a lineup of classic American cocktails