Rebranding A Beloved Venue
Signage and Wayfinding
When the country's largest arena undergoes a change in naming rights, there's plenty of work to be done replacing all the branded elements both inside and outside the space. We worked with the new Spark Arena brand identity developed by Designworks, applying the system to various signage, posters, passes, and more. Working to a newly created triangle-grid, we formed a range of applications of the repeating geometric pattern in Spark's colour palette throughout the space. By the time we were finished, not a single reminder of the arena's old name was left behind, with the entire venue drenched in bold colours, patterns, signage systems, and context-based calls to action promoting the free WiFi provided by the venue's new headline sponsor.