Southern Hospitality

Orleans serves up a range of southern-inspired food and traditional cocktails, with live jazz and blues performances pervading the moody atmosphere every night of the week. With a growing number of locations around the country, the bustling venue is a proven hit. The logo is a subtle nod to the sordid traditions underpinning the history of New Orleans, while carefully balancing with the modern approach the venue takes to its interpretation of old-fashioned soul food. The food photography series played a key part in educating people about southern cuisine – a new concept for NZ, with Orleans being the first venue of its kind to open here.

Orleans logo and wordmark
Printed collateral for Orleans restaurant
collateral detail
menu with prominent Orleans logo in moody atmosphere
southern food photography campaign
Orleans logo on beer tap
photo of modern southern food
showcasing southern food tradition with creole dish
Cheesecake with strawberries