Southern Hospitality
Brand Identity
Art Direction
Photography & Video
Signage
Printed Collateral
Orleans serves up a range of southern-inspired food and traditional cocktails, with live jazz and blues performances pervading the moody atmosphere every night of the week. With a growing number of locations around the country, the bustling venue is a proven hit. The logo is a subtle nod to the sordid traditions underpinning the history of New Orleans, while carefully balancing with the modern approach the venue takes to its interpretation of old-fashioned soul food. The food photography series played a key part in educating people about southern cuisine – a new concept for NZ, with Orleans being the first venue of its kind to open here.
