Gravity Coffee Roasters

Roasted On Earth – Aotearoa


We were tasked with reinvigorating the Gravity identity, to help signal a new direction for the brand with a greater focus on professional and hospitality sales than the previous supermarket audience. Amidst a sea of competitors vying for the highest perception of a ‘premium’ coffee, Gravity sits with quiet confidence – an established competitor, a reliable old friend, and a brand that hasn’t forgotten its roots. For a product enjoyed by so many people, the results speak for themselves.

The brand’s core focus of sustainability, through their 'Walk With The Grower' programme was a consideration in the overall tone of voice – the tagline 'Roasted On Earth – Aotearoa' gently reminding consumers of the impact their purchasing decisions have on a scale both global and local.

In the world of Gravity, ethically produced coffee is a future-focussed obsession that unites farmers, roasters, blenders, baristas and customers alike.

Gravity coffee roasters logo and Roasted On Earth tagline
Gravity coffee packaging bags
Purple gravity coffee bags
Coffee packaging detail in box
Roasted on earth - Aotearoa packaging detail
Gravity takeaway coffee cups
purple Gravity Coffee Roasters coffee cup
Gravity coffee cup for takeaway
Gravity brand guidelines document
Gravity coffee roasters exterior signage for cafes
Interesting cafe loyalty card design