Exo Protein

Mmmmm, bugs.


The thought of eating insects is pretty out-there for most people living in the Western world, so we worked to demystify the unusual key ingredient of exo protein bars with a focus on good taste, and wholesome ingredients. With the introduction of two new Sku's for Exo Protein and a change in wrapper size, a re-developed wrapper mechanical was required. A photography-based social media campaign was also styled to showcase each variety’s unique ingredient content.

Produced in partnership with Tag Collective, New York

Exo protein packaging cocoa nut
Exo protein bar social media photography
Exo protein bar with ingredients
Exo protein penaut butter and jelly