Mmmmm, bugs.
Art Direction
Social Media
Photography
Packaging
The thought of eating insects is pretty out-there for most people living in the Western world, so we worked to demystify the unusual key ingredient of exo protein bars with a focus on good taste, and wholesome ingredients. With the introduction of two new Sku's for Exo Protein and a change in wrapper size, a re-developed wrapper mechanical was required. A photography-based social media campaign was also styled to showcase each variety’s unique ingredient content.
Produced in partnership with Tag Collective, New York
