Etxeberria

The Little House


Etxeberria takes its name from the Basque Country in Spain and France meaning ‘the little house’. We worked alongside renowned chef Javier Carmona to capture the spirit of a quaint, homely space situated among the hills of the rural village where the food finds its origins.

With an identity centred around the theme of intersecting ideas, we applied the brand across a weekly-changing menu, social media imagery, and a modern one-page website. A bespoke brand pattern reminiscent of the countryside hills was created by layering rolled ink on watercolour paper, which was then digitised and applied across the full range of collateral.

With the restaurant occupying a pop-up space in Auckland’s suburb of Avondale, the pattern is further applied across drapery masking the immovable aspects of the venue.

etxeberria little house logo
etxeberria script handwriting wordmark
ink roller and watercolour paper
table setting and menu with brand pattern and logo
handheld menu open
business cards with logo
ETX-BRANDING-STUDIO-SIX-DESIGN-15
Javier Carmona plating modern Spanish food
Modern spanish cuisine
Menu design
beetroot dish with modern plating
pop-up restaurant environment
contemporary fine dining plate of food
food photography on social media
drapery with etxeberria brand pattern