Studio Six
Exo Protein
– Packaging
– Photography
– Advertising
– Social Media

The thought of eating insects is pretty out-there for most people living in the Western world, so we worked to demystify the unusual key ingredient of exo protein bars with a focus on good taste, and wholesome ingredients.

With the introduction of two new Sku's for Exo Protein and a change in wrapper size, a re-developed wrapper mechanical was required. A photography-based social media campaign was also styled to showcase each variety’s unique ingredient content.

This project in collaboration with partner agency Tag Collective – New York, NY

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