Pager's logotype is trustworthy yet approachable, just like the doctors they connect you to. The custom typography is simple like the app, but has a few elements that give it a unique look. Orange sets Pager apart from the sea of blue that health care brands usually defer to. It adds a welcome urgency through color, letting you know a doctor can see you with a touch of a button.
This project in collaboration with partner agency Tag Collective – New York, NY