We worked with the new Spark Arena brand identity developed by Designworks, applying the system to various signage, posters, passes, and more. Working to a newly created triangle-grid, we formed a range of applications of the repeating geometric pattern in Spark's colour palette throughout the space. By the time we were finished, not a single reminder of the arena's old name was left behind, with the entire venue drenched in bold colours, patterns, signage systems, and context-based calls to action promoting the free WiFi provided by the venue's new headline sponsor.
